12 min read
Intermediate

Choosing the Right Event Types

Learn which event types to enable for your team to get maximum value from your daily digest.

Event Types Overview

OpsBrief detects multiple types of business-critical events from your team's messages. Understanding each type helps you configure the right mix for your needs.

Releases

Version launches, production deployments, new features shipped to users

Engineering
Product

Incidents

Outages, errors, service disruptions, security issues

Engineering
Operations

Deployments

Code deployments, infrastructure changes, rollouts

Engineering
DevOps

Announcements

Team updates, company news, policy changes

All Teams

Experiments

A/B tests, feature flags, experiment results

Product
Growth

Feature Launches

New product capabilities, feature availability

Product
Marketing

Recommendations by Team

Engineering

Technical teams focused on building and maintaining software

High
Releases- Track what's shipped
High
Incidents- Stay on top of issues
Medium
Deployments- Know what's deployed where
High
Rollbacks- Catch problems early

Product

Product managers and designers focused on user experience

High
Feature Launches- Track feature releases
High
Experiments- Monitor A/B tests
Medium
Releases- Know when features ship
Medium
User Feedback- Gather insights

Marketing

Marketing teams promoting products and campaigns

High
Feature Launches- Promote new features
High
Campaigns- Track campaign launches
Medium
Announcements- Company updates
Low
Milestones- Celebrate wins

Operations

Leadership and ops teams needing cross-functional visibility

High
All Types- Full visibility
High
Incidents- Risk awareness
High
Announcements- Company-wide updates

Best Practices

Start with fewer event types

Begin with 3-4 high-priority event types. You can always add more later. Too many types can create noise.

Match event types to channels

Enable 'Incidents' only on your #incidents channel, not #general. Use channel context to reduce false positives.

Review and adjust weekly

Check your digest for a week, then adjust. Disable noisy types, add missing ones.

Use custom keywords

Add your team's specific terminology. See our guide on custom keywords.

Related Guides

Ready to configure event types?

Sign up and start tracking the events that matter to your team.