For Marketing Teams

Know when infrastructure breaks your campaigns

OpsBrief connects to Slack, your analytics tools, and engineering systems to alert you instantly when infrastructure issues cost conversions. Coordinate launches with engineering and protect your marketing ROI.

Events We Track for Marketing

Stay on top of everything marketing across channels and tools.

Campaign Launches

Track when campaigns go live, from email sequences to ad campaigns

Holiday promo live

Email sequence started

New ad campaign

Content Published

Monitor blog posts, videos, case studies, and other content going live

Blog post published

Case study live

Video uploaded

Performance Updates

Get notified about campaign performance milestones and metrics

Campaign hit 10K views

Conversion goal met

CTR improved

Announcements

Stay current on company announcements, press releases, and news

Press release out

Product announcement

Partnership news

Your Marketing Intelligence Brief

Start every day knowing what's live and what's performing.

Your Marketing Daily Brief

Monday, December 9, 2024

6 events

CAMPAIGN LAUNCHES (2)

Holiday Promo Campaign launched

#marketing-campaigns • 9:00 AM

Retargeting sequence started

#email-marketing • 11:30 AM

CONTENT PUBLISHED (2)

"2024 Industry Trends" blog post live

#content • 10:00 AM

Customer success story published

#case-studies • 2:00 PM

PERFORMANCE UPDATES (2)

Black Friday campaign: 15K conversions

42% above target

Email open rate hit 35%

New benchmark for nurture sequences

Why Marketing Teams Love OpsBrief

Coordinate Launches

Know when product ships so you can align marketing campaigns. No more surprise launches.

Cross-Team Visibility

See what engineering, product, and sales are announcing. Stay coordinated across departments.

Track All Channels

Monitor campaigns across email, social, paid, and content-all in one daily digest.

Performance Milestones

Get notified when campaigns hit goals. Celebrate wins with the team automatically.

Content Calendar View

See what content shipped this week. Plan future content based on what's already live.

Infrastructure Impact Detection

Know instantly when infrastructure issues are affecting campaign performance. Respond before conversions drop.

Protect Campaign ROI

See when infrastructure can't handle traffic spikes. Prevent wasted ad spend on broken funnels.

Real-World Scenarios

Marketing Scenarios

See how OpsBrief transforms common marketing challenges into streamlined workflows.

Campaign Performance Tracking

THE PROBLEM

Launched big paid ad campaign Wednesday

Manager needs to know: Traffic coming in?

Conversions happening?

Is the app handling the load?

Check GA, HubSpot, Slack manually...

= 2+ HOURS to piece together picture

WITH OPSBRIEF

📊 Clicks: 3,200 | CTR: 2.6% (target: 2.0%) ✅

Trial signups: 272 | Pipeline: $180K

✅ App performance: Normal

✅ 0 complaints related to campaign

ROAS: 3.6x ✅

Complete picture in 1 email

Present results to executives immediately

Scale campaign confidently

Know app handled the load

Zero surprises from stakeholders

Campaign Launch Protection

THE PROBLEM

Big campaign launch scheduled: 9 AM

Marketing: Ready to drive 50K visitors

11 AM: Conversions are 40% below target

Is the campaign failing? Or infrastructure?

Ask engineering: "Is something broken?"

= 3 HOURS + $15K wasted ad spend

WITH OPSBRIEF

📢 9:00 AM - Campaign launched

📈 Traffic: 12K visitors (on target)

⚠️ 9:15 AM - Checkout latency spike (3.2s)

📉 Conversion rate: -40% vs baseline

🚀 9:05 AM - Deploy: Payment service v2.3

CORRELATION: Deploy caused checkout issues → Paused ads

Pause campaigns before wasting budget

Know when infrastructure can't handle load

Coordinate with engineering in real-time

Protect marketing ROI from infra issues

“Last month our biggest campaign failed because of a deploy we didn't know about. With OpsBrief, I always know when infrastructure can't handle our campaigns. It's saved us from wasting thousands in ad spend on broken funnels.”

Jessica Lee

Head of Marketing, Infinity Labs

See how marketing ROI is protected

Know instantly when infrastructure is costing you conversions. Start your 14-day free trial today.

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